MBA Simulation game

Free Winning Guide and Tips

MikesBikes Simulation

Update for Mikes Bikes 2024 [2025]

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Round by Round and Step by Step Guide and Tips
Free Guide and Tips for 8 rounds

Free Personal Support for Round 1 and 2
Email: mbasimbikes@gmail.com

The Best Mikes Bikes Guide with Helpful MikesBikes Tips - Free Winning Guide and Tips for MikesBikes to Win All 8 ROUNDS

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MBA Simulation game

Free Winning Guide and Tips (MikesBikes Simulation)

ROUND 1 to ROUND 8 (Step by Step Guide and Tips)

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Update for MikesBikes [2023 - 2024]

Video guide for Round 1 - LINK 1

Video guide for Round 2 - LINK 2

Free EXCEL file to Calculate for 8 rounds - LINK 3

MikesBikes - Free Winning Guide and Tips - ROUND BY ROUND GUIDE FOR 8 ROUNDS - LINK 4

The Best Mikes Bikes Guide with Helpful Mikes Bikes Tips for Mikes Bikes 2022 - LINK 5

The Best tips to win MikesBikes Simulation - LINK 6

How to Win MikesBikes Simulation - LINK 7

A complete guide to win MikesBikes Simulation 8 rounds - LINK 8

Step by Step Guide to Win MikesBikes Simulation - LINK 9

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

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MikesBikes Simulation (Smartsim) - Top 7 links (update SEP 2023)

The Best MikesBikes Guides with Helpful Mikes Bikes Tips for each Round

https://www.reddit.com/r/mikesbikestips/comments/s4gmxl/the_best_mikesbikes_guides_with_helpful_mikes/?rdt=48250

MBA Simulation game - Free Winning Guide and Tips (MikesBikes 2019) - ROUND BY ROUND GUIDE FOR 8 ROUNDS

https://www.reddit.com/user/mikesbikes2012/comments/dilkt4/mba_simulation_game_free_winning_guide_and_tips/?rdt=38342

The Best Mikes Bikes Guide with Helpful MikesBikes Tips to win Mikes Bikes - Round 1 [2023-2024]

https://www.youtube.com/watch?v=VhPbaGwhkC4

Mikes Bikes Guide - Practice Round 2 - Free Winning Guide and Tips to Win MikesBikes [2023-2024]

https://www.youtube.com/watch?v=pckJ-67mWz0

The Best Mikes Bikes Guide with Helpful MikesBikes Tips - Free Winning Guide and Tips for MikesBikes 2022 to Win All 8 ROUNDS

https://mbasimbikes.blogspot.com

MBA Simulation game - Free Winning Guide and Tips (NEW MikesBikes Tips 2022)

https://smartbikes2012.blogspot.com/2019/10/mba-simulation-game-free-winning-guide.html

https://mbabikes2012.blogspot.com/

Mike’s Bikes Simulation | A Step by Step Guide

Mikes Bikes 2022 2023 - Practice Round 1 - Free Winning Guide and Tips to Win MikesBikes 2022

https://www.youtube.com/watch?v=B77PAoAIZGw

Mikes Bikes 2022 2023 - Practice Round 2 - Free Winning Guide and Tips to Win MikesBikes 2022

https://www.youtube.com/watch?v=EPKue0U-Wbo

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MikesBikes - Excel files to calculate sales forecast, production, SCU, workers for all rounds

MikesBikes - Download FREE Excel files to calculate for 8-10 Rounds - LINK 1

MikesBikes - Download VIP Excel files to calculate for 8-10 Rounds - LINK 2

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MikesBikes Simulation

Free Winning Guide and Tips - Update

PART 1

Simulation provide a chance to practice before facing business real-world experiences.

It is for this reason that MikesBikes Simulation empowers students to enable them to become responsible in the outside competitive market.
MikesBikes simulation game allows learners to run a bicycle manufacturing company while making critical marketing, production, R&D, and financial decisions.

This simulation game focuses on strategic management for bikes manufacturing.

You and your team take decisions as a leader of a firm to get higher profitability than competitors.

If your team makes mistakes in early rounds, it will be very difficult to get back sales and profit, because competitors often take advantage of their good products and lower prices to sell in all market segments. It is competition, so start early.

This is step by step guide from round 1 to round 8 to win the game with top sales, profit, market share and stock prices or SHV (share holder value)

Because competitors will make different decisions of each round, your team decisions need to adjust, therefore use the step by step guides still need adjustment of each round to gain top sales and profit.

Do not just use the numbers, need adjustment to meet conditions of each round.

If you spend 15-20 minutes reading this post, you win half of the game.

PART 2 Single-Player (Most simple - Always Win)

The single-player is the basic phase in MikesBikes simulation that allows a learner to practice and compete against a controlled computer competitor.

Unlike in the Multi-Player, ones decisions are not final. We can roll over and back into the next or previous years respectively to test decisions. If the decisions are not fine we can rollover and if the decisions are inappropriate, we can roll back to improve the decisions in order to beat the competitor.

Unlike in the Multi-player, this is practice, and we compete with a single competitor. When in competition, we face 8 competitors, and they can set very different strategies.

Single Player give a change to familiarize with the simulation in order to maximize shareholder Value (SHV).

Most important benefit of Practice or Single Player is we can get significant ideas on how to make decisions in the actual phase, multi-player in the MikesBikes simulation. Most important skills are to read the reports and to make decisions in the game screens, transfer business ideas into the game decisions.

FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

QUICK GUIDE FOR SINGLE PLAYER

(This is apply for Practice or Single Player with only One product - Adventure

For Competition 8 rounds with 8 competitors, Five Segments, read details guide for each rounds)

Market-> Product ->

For Adventure Segment

Price Production->

Retail Price- put your price between 1700 to 2200 (should $2200)
Planned Production- Increase to highest (28.000 x $2.200)
Planned Safety Stock- 5 weak

Advertising-> while investing in the advertising, the ratios should be average divided in to 33%, 25%, and 42%.

TV- The investment on TV should be 40% maximum of total Advertising Expenses.
Internet- The Investment on it should be 30% max.
Magazine- On magazines it should not be above 50%.
Eg. Ads 480.000 - 360.000 - 600.000 (or increase 50%) (PR use 100%)
OR Ads 800.000 - 600.000 - 1.000.000

Public Relation-> PB Exp. Ratio will be the same as the Advertising.

Distribution->You have to decide the Extra support and the Retail margin that you want to give to your Distributors for selling your cycles. its should be more than your competitor but also not very high because it Decrease you profitability.

Bike Shop
Sport Shop
Department Store

500.000 / 52

700.000 / 52

300.000 / 37

Branding-> For 1 to 3 Rollover you have to invest high on your Brand to Increase your Brand awareness.

3.000.000

Operations->

Manufacturing Decision->

Responsiveness->

Current Employee- Increase your Employee according to need of your SCU and Production, But not very high because it Increase your Idle Time.
Current Plant Size- Increase the plant size up to double in 1- 3 rollover its help in 3-6 rollover for new segment to increase capacity

Capacity: 28.000 - 35.000 SCU

Worker: 80-120 Workers

Process->

Batch Size- Increase the Batch size by minimum 200 in every rollover Its control your Idle Time as well as decrease your Expenses.
Set Up Time Reduction- It will Decrease the Time Of Setting Up your Plants.
Supplier Relation- Help You to Reduce to Raw material inventory Stock Out.
Raw Material In. W. Out- The Inventory Period You Want To hold With you If it is perfect it increase your production and reduce the Ram material Out and you don't have to pay extra for the Inventory Keep with you, On the Other hand it's vice versa.

Eg.

480

360.000

430.000

3 weeks

Quality->

Average Salary- it's not should be too much, just near by 23000 or increase it by 500 every year.
Training- it decrease the servicing of you product and increase the quality of your product, It should be average 40.
Preventative maintenance- to reduce the plant crashes and increase production.
Quality System Technology- Its increase your Product Quality and useful to increase your sale.
Inspection- Inspect charges to inspect the quality of your Final product increase the Quality of your product and you have to pay less for service of the product under warranty for your customers.

Eg.

27.000

720.000

19%

Finance->

Equity- Buyback your Equity From the Second Rollover onward in installment it help you to increase your SHV.
Debt- Pay debt in Installment Second Rollover Onward to increase SHV.
Investors Relation- Pay little Bit More but Not too much to make good Relation with Investors It Increase your SHV A lot.

PART 3 Multi-player (Competition with 7 competitors)

This is the real competition with very different competitors. We compete against other teams of colleagues or student groups. It is only the Shareholder Value (SHV) that can identify a winning team in the finance simulation game.

Therefore, the core objective in this phase is to make best decisions in order to stand out of your competitors.

It often has 8 rounds, rolling over to the next decision period is done automatically depending on the dates scheduled by instructor and can not roll back.

The results became available in the finance simulation game when all your competitors have finished making their decisions too.

Importantly, is to make sure we enter your decisions before the deadline. Missing one round will lead to difficult situation. Think about a factory closing one year when other seven competitors run their business. This will be very difficult to get back sales and profit. Often require 2-3 years to get back. So, again, DO NOT MISS a round.

Also, remember that we are competing with SEVEN other teams. And they also wan to win and lead the game. They can use all different business, marketing, strategies to win good sales and profit. Dumping prices, increase promotion, jumping into a new market, launching new products... all strategies can be used any time.

To Win the game, do not under estimate competitors.

Reading reports and calculation is needed for each round, at least 30 minutes.

Long term strategy is the key to win this game.

Again, reading all the post can help win half of the game. Because you can get a good vision of what to do in next 8 rounds.

Keep track of top competitors, they will always try to make decisions better than to win the MikesBikes simulation.

START

Think about a nice Name for your Firm (Best Bikes, Flash Bikes, City Bikes, New Tech Bikes, Storm Riders, Mountain Riders, ...)

Create a Vision And Mission For Your Firm.

VISION: To be the company having highest market share with best cycling experience to customer empowered by superior technology.

MISSION: To be the market leader globally & to provide customer best products and experience.

STRATEGIES:

1. Good product, check ideal spot in perceptual map

2. Good prices for Adventure, and also good prices for Leisure

3. High advertising: invest more on advertising and promotion.

4. Attract more and more suppliers for increasing of sales.

5. Provide Extra support to Supplier.

6. Increase SCU every round to meet next round demands

7. High quality, good prices to gain high sales and profit

8. Keep track of competitior strategy to make better decisions

9. Long term strategy with 8 rounds, invest in rounds 1-2-3 and lead the game with top sales and profit all later rounds 4-8

STEP BY STEP FOR ROUND 1

TV: 400.000 - 600.000

Internet: 300.000 - 450.000

Magazine: 500.000 - 750.000

Public Relation

PB Exp. Ratio will be the same as the Advertising.

Manufacturing

Workers: 80
SCU: 25.000 + 5.000 (or 2.000)

PLAN TO SELL
Adventure 25.000 - 28.000 x $2100 - $2.200

Responsiveness

Current Employee: Increase your Employee according to need of your SCU and Production, But not very high because it Increase your Idle Time.

Current Plant Size: Increase the plant size up to double in 1- 3 rollover its help in 3-6 rollover for new segment to increase capacity

Process

Batch Size: Increase the Batch size by minimum 200 in every rollover Its control your Idle Time as well as decrease your Expenses. For Round 1 use 400

Set Up Time Reduction: It will Decrease the Time Of Setting Up your Plants. For Round 1, use 300.000

Supplier Relation: Help You to Reduce to Raw material inventory Stock Out. For Round 1, use 350.000

Raw Material In. W. Out: The Inventory Period You Want To hold With you If it is perfect it increase your production and reduce the Ram material Out and you don't have to pay extra for the Inventory Keep with you, On the Other hand it's vice versa. For Round 1, use 3 Weeks

BS: 400

SUT: 300.000

SR: 350.000

RM: 3 weeks

Quality

Average Salary: It's not should be too much, just near by 23.000 or increase it by 500 – 1.000 every year. For Round 1 use $26.000

Training: it decreases the servicing of you product and increase the quality of your product, It should be average 40. For Round 1 use 45 then increase to 50-55 and keep 60 for later rounds.

Preventative maintenance: to reduce the plant crashes and increase production. For Round 1 use 600.000

Quality System Technology: Its increase your Product Quality and useful to increase your sale. For Round 1 use 600.000

Inspection: Inspect charges to inspect the quality of your Final product increase the Quality of your product and you have to pay less for service of the product under warranty for your customers. For Round 1 use 18%

AS: $26.000

Training: 45 (50 - 55 - 60)

PM: 600.000

QST: 600.000

Inspection: 18%

Distribution

You have to decide the Extra support and the Retail margin that you want to give to your Distributors for selling your cycles.

Should spend more than your competitor but also not very high because it Decrease you profitability.

Bike Shop: spend for Round 1, use 200.000 and 51%

Department Store: for Round 1 spend 500.000 and 36%

Branding

For 1 to 3 Rollover you have to invest high on your Brand to Increase your Brand awareness.

Use 1.000.000 for round 1, then increase to 2.000.000, and keep 3.000.000 for all rounds

D&D (KEY TO WIN)

Develop a new project for Adventurer: Style 52/ Tech 54
Or Develop a new project for Commuters:
Develop a new project for Leisure: Style 52/ Tech 11

NOTE, AGAIN:

Do not just use suggested numbers

Need to look at report and set numbers/decisions better than competitors

Finance

Equity: Buyback your Equity from the Second Rollover onward in installment it help you to increase your SHV.

Debt: Pay debt in Installment Second Rollover Onward to increase SHV.

Investors Relation: Pay little Bit More but Not too much to make good Relation with Investors It Increase your SHV A lot. For Round 1, use 300.000 - 400.000

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Estimated results for Round 1

Note in advance:

This is long term strategy game with 8 rounds.

Round 1-2-3 for investment, new products development, promo and sales

Therefore, round 1-2-3 will have good sales but low net profit

Lead the game all rounds 4-8 with top sales and profit.

- SHV: $ 14.31 - $17 / $12

- Retail Sales: $ 35 million - 43 M / 32M

- Profit After Tax: $ 500K - 3.2M / $620K

- Cash: $ 6.5 million - $10 M

- Wholesales Sales: $ 18.3 million - $22M

- SCU: 25.000 (utilization: 77%)

- Product: 1
(Development new products: 1-2)

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

STEP BY STEP FOR ROUND 2 (2020)

BSC

SHV $ 17

Retail sales $ 43 M

Profit after tax $ 3.2 M

Cash $ 10 M

Wholesales $ 22 M

SCU 25.000 (Utilization: 77%)

Market summary

Leisure not sold yet

Adventure sold 19.000 ($ 2200/ 1750)

Market Information

Adventure 38.000 --- 43.000 (+ about 13%) No inventory

Leisure 42.000 (+ 7%) Start selling from Round 2

Product summary

Adventure 19.000 --- 22.000 x 1.0 --- 22.000 SCU

Leisure 21.000 --- 26.000 x 0.2 --- 5.000 SCU

Total needed: 27.000 SCU --- need about 90 workers

Should add 30% 8.000 SCU for next rounds

Production

Adventure 22.000 - 30.000 x $2.200

Ads 480.000 - 360.000 - 600.000 (or increase 50%)

Leisure 25.000 - 50.000 x $ 400 - $420

Ads 300.000 – 240.000 – 180.000 (or increase 50%)

OR

Commuters 50.000 - 100.000 x $ 340

Ads 1000.000 – 400.000 – 200.000 (or increase 50%)

SCU 42.000 + 8.000

80 + 40 Workers

Process 480 – 360.000 – 400.000 – 3 weeks

Quality 27.000 – 50 – 720K – 720K –19%

D&B 240K (78/120) – 52/55%

800K (116/300) – 38/40%

D&D New Adventure 54/57

D&D (KEY TO WIN)

Develop a new project for Adventurer: Style 52/ Tech 54
Or Develop a new project for Commuters: Develop a new project for Leisure: Style 52/ Tech 11
Or Develop a new Race and Kids

Dividends 0

PR 500K

Estimated Cash $ 46M

Results for Round 2

SHV $27

Retail Sales $ 71 M

Profit After Tax $ 9.7 M

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

STEP BY STEP FOR ROUND 3 (2021)

Round 3 (2021)

BSC

SHV $ 27

Retail sales $ 71 M

Profit after tax $ 9.7 M

Cash $ 21 M

Wholesales $ 37 M

SCU 34.000 (Utilization: 67%)

Market summary

Leisure sold 31.000 (loss: 10.000) $ 420/ 400

Adventure sold 26.000 (loss: 4.000) $ 2200/ 1775

Market Information

Adventure 58.000 --- 74.000 (+ 13%)

Leisure 58.000 --- 63.000 (+ 7%)

Product summary

Adventure 30.000 --- 34.000 x 0.66 --- 24.000 SCU

Leisure 40.000 --- 43.000 x 0.19 --- 8.000 SCU

Total needed: 32.000 SCU

Should add 30% 9.000 SCU for next rounds

Production

Adventure 30.000 - 50.000 x $2.200

Ads 600.000 - 430.000 - 720.000 (or increase 50%)

Leisure 50.000 - 70.000 x $ 400 - $420

Ads 360.000 – 280.000 – 220.000 (or increase 50%)

OR

Commuters 50.000 - 100.000 x $ 340

Ads 1000.000 – 400.000 – 200.000 (or increase 50%)

SCU 32.000 + 9.000 SCU

120 + 20 Workers

Process 580 – 430.000 – 500.000

Quality 28.000 – 55 – 860K – 860K – 20%

D&B 280K (101/120) – 53/55%

1000K (179/300) – 38/40%

D&D New Adventure 56/58

D&D (KEY TO WIN)

Develop a new project for Adventurer: Style 52/ Tech 54
Or Develop a new project for Commuters: Develop a new project for Leisure: Style 52/ Tech 11
Or Develop a new Race and Kids

Dividends no

PR 600K

Estimated Cash $ 36M

Results for Round 3

SHV $ 41

Retail Sales $ 106 M

Profit After Tax $ 16 M

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

STEP BY STEP FOR ROUND 4 (2022)

Round 4 (2022)

BSC

SHV $ 41

Retail sales $ 106 M

Profit after tax $ 16.4 M

Cash $ 39 M

Wholesales $ 54 M

SCU 43.000 (Utilization: 83%)

Market summary

Leisure sold 33.000/27.000 ($ 400/ 375)

Adventure sold 44.000/20.000 ($ 2100/ 1800)

Market Information

Adventure 65.000 --- 73.000 (+ 13%) No inventory

Leisure 60.000 --- 64.000 (+ 7%) Inventory: 3.000

Product summary

Adventure 44.000 --- 50.000 x 0.66 --- 35.000 SCU

Leisure 33.000 --- 36.000 x 0.19 --- 6.000 SCU

Total needed: 41.000 SCU

Should add 20% 10.000 SCU for next rounds

Production

Leisure 36.000 x $ 390

Ads 430.000 - 360.000 - 270.000

Production

Adventure 50.000 - 65.000 x $2.200 ($2150)

Ads 720.000 -550.000 - 860.000 (or increase 50%) (100% for PR)

Leisure 40.000 - 70.000 x $ 400 - $420

Ads 430.000 – 360.000 – 260.000 (or increase 50%) (50% for PR)

Commuters 50.000 - 86.000 x $ 390

Ads 1200.000 – 480.000 – 240.000 (or increase 50%) (50% for PR)

Race 20.000 - 26.000 x $ 4.900

Ads 120.000 – 500.000 – 720.000 (or increase 50%) (150% for PR)

Kids 45.000 - 50.000 x $ 440

Ads 1000.000 – 300.000 – 300.000 (or increase 50%) (50% for PR)

SCU 41.000 + 10.000

140 + 30 Workers

Process 720 – 520.000 – 600.000 (3 weeks)

Quality 29.000 – 60 – 1000K – 1000K – 20%

D&B 250K (120/120) – 54/55%

1500K (277/300) – 39/40%

D&D New Adventure 57/60

Dividends 2.000K – 1800K - 200/824

PR 600K

Estimated Cash $ 52M

Results for Round 4

SHV $ 61

Retail Sales $ 140 M

Profit After Tax $ 22.7 M

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

STEP BY STEP FOR ROUND 5 (2023)

Round 5 (2023)

BSC

SHV $ 61

Retail sales $ 140 M

Profit after tax $ 22.7 M

Cash $ 60 M

Wholesales $ 70 M

SCU 55.000 (Utilization: 86%)

Products 2

Market summary

Leisure sold 45.000 / 29.000 ($ 390/ 370)

Adventure sold 58.000 / 20.000 ($ 2100/ 1800)

Market Information

Adventure 78.000 --- 88.000 (+ 13%) No inventory

Leisure 74.000 --- 80.000 (+ 7%) No Inventory

Product summary

Adventure 58.000 --- 66.000 x 0.67 --- 46.000 SCU

Leisure 45.000 --- 49.000 x 0.19 --- 10.000 SCU

Total needed: 56.000 SCU --- Workers: 150 – 190 Workers

Should add 20% 10.000 SCU for next rounds

Production

Adventure 60.000 - 80.000 x $2.200 ($2150)

Leisure 50.000 - 70.000 x $ 400 - $420

Commuters 15.000 - 30.000 x $ 390 ($330)

Race 8.000 - 9.000 x $ 4.900

Kids 80.000 - 90.000 x $ 450

Ads and PR x 120%

SCU 55.000 + 10.000

170 + 20 workers

Manufacturing

Process 860 – 600K – 720K

Quality 30.000 – 60 – 1200K – 1200K – 20%

D&B 360K (120/120) – 55/55% (MAX)

1500K (299/300) – 40/40%

D&D New Adventure 59/62

Finance 5.000 – 300/1.400

PR 600K

Estimated Cash $ 74 M

Results for Round 5

SHV $ 83 / 20

Retail Sales $ 162 / 48

Profit After Tax $ 25 / 2

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

STEP BY STEP FOR ROUND 6 (2024)

Round 6 (2024)

BSC

SHV $ 65 M

Retail sales $ 139 M

Profit after tax $ 20 M

Cash $ 62 M

Wholesales $ 68 M

SCU 52.000 (Utilization: 87%)

Products 2

Market summary

Leisure sold 33.000 (loss: 5.000) ($ 400/ 365 – should lower price)

Adventure sold 57.000 (loss: 7.800) ($ 2200/ 1800 – should keep going)

Market Information

Adventure 89.000 --- 100.000 (+ 12%) No inventory

Leisure 79.000 --- 85.000 (+ 8%) No Inventory

Product summary

Adventure 65.000 --- 73.000 x 0.69 --- 50.000 SCU

Leisure 38.000 --- 42.000 x 0.19 --- 7.800 SCU

Total needed: 58.000 SCU --- Workers: 150 – 200

Should add 20% 10.000 or 12.000 SCU for next rounds

Production

Adventure 60.000 - 80.000 x $2.200 ($2150)

Leisure 50.000 - 70.000 x $ 400 - $420

Commuters 15.000 - 30.000 x $330

Race 8.000 - 9.000 x $ 4.300

Kids 80.000 - 90.000 x $ 450

Ads and PR x 120%

SCU 58.000 + 10.000 (or 12.000)

Manufacturing

Process 1000 – 720 K – 860 K

Quality 31.000 – 60 – 1500K – 1500K – 20%

D&B 360K (120/120) – 55/55% (MAX)

1800K (295/300) – 40/40%

Finance: Buy back stocks $3.000.000 (or $5.000.000)

D&D New Adventure Project (if needed)

Dividends 500/ 1480

PR 800K

Estimated Cash $ 76 M

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

STEP BY STEP FOR ROUND 7 (2025)

Round 7 (2025)

BSC

SHV $ 91 M

Retail sales $ 171 M

Profit after tax $ 26 M

Cash $ 78 M

Wholesales $ 83 M

SCU 64.000 (Utilization: 88%)

Products 2

Market summary

Leisure sold 34.000 / 49.000 ($ 400/ 360 – should lower price)

Adventure sold 71.000 / 29.0000 ($ 2200/ 1750 – should keep going)

Market Information

Adventure 101.000 --- 114.000 (+ 13%) No inventory

Leisure 84.000 --- 90.000 (+7%) No Inventory

Product summary

Adventure 72.000 --- 81.000 x 0.69 --- 56.000 SCU

Leisure 34.000 --- 37.000 x 0.19 --- 7.400 SCU

Total needed: 64.000 SCU --- Workers: 160 – 220

Should add 20% 10.000 or 12.000 SCU for next rounds

Production

Adventure 55.000 x $2.200 ($2150)

Leisure 70.000 x $ 400 - $420

Commuters 100.000 x $ 330

Race 19.000 x $ 4.300

Kids 100.000 x $ 450

Ads and PR x 120%

Workers 180 + 20

SCU 68.000 + 12.000

Manufacturing

Process 1200 – 860 K – 1000 K

Quality 32.000 – 60 – 1800K – 1800K – 20%

D&B 360K (120/120) – 55/55% (MAX)

1800K (300/300) – 40/40% (MAX)

Finance: Buy back stocks $3.000.000 (or $5.000.000)

D&D New Adventure Project (if needed)

Dividends 600/ 1600

PR 1000K

Estimated Cash $ 96 M

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

STEP BY STEP FOR ROUND 8 (2026)

Round 8 (2025)

BSC

SHV $ 126 M --- $ 185

Retail sales $ 194 M --- $ 223 M

Profit after tax $ 28 M --- 34 M

Cash $ 96 M

Wholesales $ 126 M

SCU 75.000 (Utilization: 89%)

Products 2

Market summary

Leisure sold 41.000 / 47.000 ($ 400/ 360 – should lower price)

Adventure sold 80.000 / 32.0000 ($ 2200/ 1750 – should keep going)

Market Information

Adventure 114.000 --- 128.000 (+ 13%) 2.000 inventory

Leisure 89.000 --- 95.000 (+7%) 640 Inventory

Product summary

Adventure 80.000 --- 90.000 x 0.71 --- 64.000 SCU

Leisure 41.000 --- 45.000 x 0.19 --- 9.000 SCU

Total needed: 73.000 SCU --- Workers: 200 - 240

Should add 20% 12.000 or 14.000 SCU for next rounds

Production

Adventure 45.000 x $2.200 ($2150)

Leisure 66.000 x $ 400 - $420

Commuters 100.000 x $ 330

Race 13.000 x $ 4.300

Kids 75.000 x $ 450

Workers 200 + 40

SCU 80.000 + 12.000 (or 10.000)

Manufacturing

Process 1500 – 1000 K – 1200 K – 3 weeks

Quality 33.000 – 60 – 2100K – 2100K – 20%

D&B 360K (120/120) – 55/55% (MAX)

1800K (300/300) – 40/40% (MAX)

Finance: Buy back stocks 20.000.000

D&D New Adventure Project (if needed)

Dividends 1000

PR 3000K

Estimated Cash $ 98 M

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

Why Shareholder Value (SHV) is Important in the Simulation

MikesBikes Simulation often have 8 rounds of critical business decisions. Importantly, the goal of learners is to enrich its shareholders by providing a return on their investment in your company.

That is, the success of one’s company is measured in terms of the amount of Shareholder Value (SHV) in comparison to its competitors in the finance simulation game.

How can we increase your shareholder value?

How SHV relates to Sales, Profit, market share, stock prices, dividends.

We can:

Improve profit, selling more, gaining higher sales and profit.
Always minimize shareholder investment
Ensure you keep your debts as low as possible
Remember to pay your dividends
Can invest in rounds 1-2-3
Pay back in rounds 4-8.

As a competitor, keep in mind that profitability is the only way to enable win over your competitors.

Again, profit is the key to win. Then sales and market share.

The most important key to win is to maximize profits.

Focus on revenues through sales and minimizing overall costs.

We can increase sales or revenues through:

Optimizing your retail prices but in a competitive manner.
Increasing production of your company
Introducing new products into the market
Attracting new customers through competitive marketing strategies
Higher promo and sales
Better distribution.

Avoid these mistakes

- Do not read all the reports

- Do not look at sales and inventory

- Do not know the details of production cost

- Do not know how to reduce production and operational costs.

- Do not have a plan for 8 rounds before start

- Do not know how to reduce your costs through decreasing inventory

- Do not know how to lower the prime cost of your products

- Do now know how to check plan profit.

- Over spend on promo and sales.

- Focus on less profit products.

We can win if we check all above mistakes and avoid that.

Strategies for Improving your Shareholder Value

Consider the below five tricks and your company’s SHV will surprise you.

1. Perform a situational analysis

Through the situational analysis, you can learn why your Shareholder Value has been dropping.

Assess the degree at which your competitors’ decisions are affecting your results and why the consumer preference is not favoring your decisions in MikesBikes simulation.

Go back to the market information report, market summary, and the industry Benchmark Report to have a better idea of what to do in the finance simulation game.

Check the sales

Check the profit

Check the inventory

Check the prices

Check the cost of production

New products can double sales and profit in next 2 rounds

2. Focus on efficiency

Your returns should speak for itself.

Therefore, ensure each functional decision yields a profit to your company.

Strictly, your overall costs should NOT exceed 30% of your wholesale revenues.

Ensure your spending is sensible when conducting product development, distribution, and production.

3. Seek guidance from manuals, tips and videos

Every time you make a bad decision, seek help from learning materials provided in the website.

Take your time to watch MikesBikes tutorial and read to understand all the player manuals too.

Better still, we have an experienced and ready to help team that will prove helpful when you encounter difficulties in improving your SHV in the MikesBikes simulation.

4. Seek a cash injection in early rounds

Business is all about making risks.

Do not be afraid to borrow cash when dealing with tough situations in your company in the finance simulation game.

Make sure you do not reach the insolvent stage.

However, your instructor should guide your borrowing.

5. Go for other goals

No situation is impossible.

That is, if you find yourself not in a position of improving your SHV, you can develop new and easy to achieve objectives.

Importantly, is to raise your profitability, which in turn reflects in your company Shareholder Value.

Add new products

Promo and Sales strongly

Gain good sales and profit

Take care of each product in each segment

Key Decision for each Round

1: Sales and Marketing

The first step you are required to take is to market your bicycles in MikesBikes.

Pricing is most important for each product.

After setting reasonable prices for your products, you need to proceed to creating product awareness through advertising and public relations (PR).

Advertising and Sales is important to compete.

We need to refer back to market summary, product summary, and market information before making any marketing decisions.

Again, the above reports are most important.

Study all the reports to understand how different products react to different marketing decisions.

If competitors have high sensitivity to advertising or low sensitivity to product public relation.

Therefore, we also need to balance cost with profit, will need to plan properly to avoid overspending which may hurt your business financially when you finally reach the third and fourth years.

The trick is to understand how your product reacts to marketing and you will be good to rollover to the next decision period year.

2: Distribution and Branding

Just like when in the real business world, we are allowed a platform to distribute and brand your products to reach more customers.

First, the distribution will depend on the type of bike you are selling.

For example, if you are selling Mountain bikes then you will need to distribute your bikes to nearby sports and discount shops.

On the other hand, if you choose to invest your money in the production of Road bikes then in distribution remember to include bikes shops in your distribution budget.

Precisely, study shopping habits of the customers you are to sell your products to.

For instance, the chart below is helpful when studying shopping habits of your customer.

Second, through branding we will get to increase the awareness of your company, which will greatly help when launching a new product into the market.

3: Operations and Finance (DEBT)

We make manufacturing decisions based on control factory capacity, efficiency, and quality.

However, importantly, abilities of making financial decisions that entails controlling of long-term debt. The trick here is to refer back to industry benchmark and market summary reports. Stay guided in this decision period because many learners make simple mistakes that hurt their companies in the long run.

Improving sales helps company to record more sales hence more profits that is reflected in SHV.

Increase capacity when expect demand to go high or when launching a new product in the MikesBikes simulation.

Otherwise, sell capacity to boost your revenues even though it may lower the value of your Shareholder Value.

Avoid wastage and increase efficiency. Therefore, have your facts right before navigating to the capacity planner.

Financial management is all about paying back or raising more funds to facilitate your company’s production and operational activities.

Many at times, borrowing in the finance simulation game facilitates large expenditures like increasing factory capacity or product development.

You can only borrow when you expect returns to be impressive. Otherwise, repay your debts in order to raise the value of your Shareholder Value (SHV).

Remember, every business starts with a $1,000,000 debt so do not ignore this step.

Before paying your debts, assess how your company is performing financially by checking your financial health on the Pro Forma reports.

After which, you can rollover to the fourth decision year in the MikesBikes simulation. In case you may get confused, navigate to this area to pay or raise more funds for your company.

4: Product Development and Finance (EQUITY)

Note that issuing shares to the public helps to raise more cash for your company in the in the finance simulation game.

However, it has a negative impact to your shareholder Value.

On the other hand, repurchasing shares from the public tends to be expensive but it has a positive impact to the Shareholder Value of your company because earning per (EPS) share increase.

Similarly, in the dividend decision screen, you are required to issue dividends to your shareholders.

However, you are only to issue dividends when you are sure you have enough profit and cash to cover for all your day-to-day and capital expenses.

Just like when repurchasing shares, issuing dividends is a good idea in that it have a positive impact to your company’s Shareholder Value in the finance simulation game.

QUICK GUIDES 2020 AND WINNING TIPS

Update products

Develop new products (Leisure, Race, Commuters and Kids)

In round 1-2-3 should develop all new 4 products

Check the Perceptual Maps to develop and update products

Set prices

Each segment focus on different selling factors

Invest in distribution for each segment

Calculate Sales forecast (Key to win)

Calculate for Advertising

Advertising cost allocation for each segment

Step 1. Check Market Summary Report to see Sold units and Prices (Key to Win)

Step 2. Check Market Information or Scenario Information for Buying factors

Step 3. Adjust Prices in Products table

Check competitors prices, and adjust every round.

Step 4. How to allocate Advertising

Magazine

Internet

Calculate the total and divide for each channel.

Check the Market Summary report again to increase/adjust total Ad and PR budget.

Check the Scenario Information or Market Information again to find most important factor for each segment.

Internet 1.000.000 is OK to get 40%

TV and Magazine is around 2.000.000 is OK to get 40%

Check to see if Advertising and PR effectiveness to allocate for PR spending

Step 4. How to calculate Sales forecast

Check Product Sales Units (last round)

Check the Segment Growth or demands for next round, from Market Information report.

And also need to check Inventory, in Product Information report

(Factory can adjust up and down 20% from production plan)

Set 2-4 weeks can save inventory cost

Step 5. Check distribution spending
Again, check the buying habit for each product segment

Then decide the spending for each channel.

Spend more for Sport Stores (40%) and Bikes Shops (50%) than Department Stores (10%) for Adventurers segment.

Then also decide margins for each channel.

Step 6. Calculate Manufacturing

Check factory production capacity

or Factory responsiveness

- Increase production capacity SCU

- Increase workers

- Demands

- Check each product required SCU (Scenario Report)

AGAIN, SCENARIO REPORT is very important to make calculation.

Eg. We estimate demands for Adventure next round 28.000

Inventory 2.000

Then we produce 26.000

We will need Number of capacity SCU = 26.000 x 0.9 = 23.400

Also need to check how many SCU a worker can operate

Then we need: 23.400 : 625 or around 310 = 37 or 74 workers

Hire new workers can operate production immediately

Buy new Capacity need 1 year to ready and can start production from next year (not immediately). Therefore, need buying and plan ahead for new products.

Step 7. Check Quality Index and increase

and increase Quality index if needed.

Step 8. Finance decisions
- issue or retire stocks
- get or retire long term loans
Check Finance decisions

and
Check Finance estimates

Note in advance: do not just use the above numbers, need to calculate based on your game each round results.

GOOD LUCK AND SUCCESS!

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

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FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

------

MBA Simulation Game

Free Personal Support

Free Winning Guide

Winning Tips

Mikesbikes simulation

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MikesBikes - Download FREE Excel files to calculate for 8-10 Rounds - LINK 1

MikesBikes - Download VIP Excel files to calculate for 8-10 Rounds - LINK 2

------

FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

------

FREE SUPPORT FOR ROUND 1 AND 2

Email: mbasimbikes@gmail.com

Blog: mbabikes2012.blogspot.com

MBA SIM BIKES - THE BEST FREE WINNING GUIDE WITH HELPFUL TIPS

Wednesday, October 9, 2019

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MikesBikes Simulation

PART 2

Single-Player (Most simple - Always Win)

PART 3

Multi-player (Competition with 7 competitors)

Why Shareholder Value (SHV) is Important in the Simulation

Avoid these mistakes

Strategies for Improving your Shareholder Value

Key Decision for each Round

1: Sales and Marketing

2: Distribution and Branding

3: Operations and Finance (DEBT)

4: Product Development and Finance (EQUITY)

MikesBikes Simulation (Smartsim) - Top 7 links (update SEP 2023)